If you’re a blogger, you’ve probably heard over and over again that you need a niche. The more I hear it, the more annoyed I get. Before I get into that, let’s talk about what a “niche blog” is.
A niche blog is refers to a blog that stays with one specific topic and target market.
Some examples of niche blogs would be a blog that focuses only on affordable fashion, a blog for girl moms, a blog for gluten free recipes, etc.
There is a lot of noise out there on the fact that you can only be successful if you have a niche. I disagree.
Why? Because most people and bloggers are multi-passionate and can experience burnout talking about just one thing.
Blogger burnout is a real thing. I experienced it when I only focused on fashion, because I felt like there wasn’t much else to say other than, “I love these jeans because they’re SO soft!”…not knocking fashion bloggers in the slightest, but I felt so repetitive. Simply sharing my outfits with everyday was just not enough.
I wanted and want you to read my blog to find tips and tricks that bring value to your life.
Putting yourself into this tight little corner vowing to only write about one certain thing from now until eternity will make you feel VERY restricted. At least I felt that way. I felt like I had way more to offer. This leads me to talk about being multi-passionate. I have many passions that include: fitness, style, wellness, cruelty free beauty, and business. My guess is that you, too, have many interests and passions.
If you restrict yourself to one topic, you’re leaving a multitude of other topics behind that could lead to something amazing.
Now let’s get into HOW to have a non-niche specific blog and KILL IT.
Pick your passions
Make a list of everything that you are passionate about. Next, which of these passions could you talk about with your BFF for hours? Once you’ve narrowed them down, you’ve selected your blog topics. Make sure that these topics all relate back to your mission for your blog.
♡ Serve your audience
Think about your audience. Who are they? Why do they show up everyday or every week to consume your content? If you do not know the answer, ask! I have used Instagram Stories for this, and it works great!
First and foremost, if you have a cohesive BRAND, your niche does not matter. Your ideal readers/customers will come to you if your brand resonates with them. I like to think of blog branding like a magazine. Take Martha Stewart Magazine, for example. The voice is consistent throughout, the colors and fonts are elegant, warm, and pleasing to women with a median age of 52 (this demographic is confirmed in their media kit). You will not read curse words, see jarring designs, or anything beyond a subtle sexy photo in Martha Stewart Magazine. But Cosmo? Different story. You see where I’m going.
Personally, I love for branding to flow like a story.
So…whether you choose to have a niche or not, you can create a successful blog.
If you like posts like this, please let me know because I love sharing these kinds of things.